McDonald’s has announced an easier way to donate to Ronald McDonald House Charities (RMHC) with the launch of Round-Up for RMHC. The innovative technology introduces giving to the menu by providing customers the opportunity to Round-Up their purchase to the nearest whole dollar.
With the option available at approximately 14,000 McDonald’s restaurants nationwide, customers now have an easier and more convenient way to donate to RMHC and help families with ill or injured children stay together with home-cooked meals, private bedrooms, fully equipped kitchens and laundry facilities near to the medical care they need at leading hospitals.
The technology allows customers in our increasingly cashless society to Round-Up for RMHC at the digital self-order kiosk and the front counter, all year-round, regardless of what payment method they prefer. Customers simply select the “Round-Up for RMHC” button at checkout on the kiosks or let the cashier at the front counter know they would like to Round-Up their purchase.
To highlight how each donation benefits RMHC families, McDonald’s unveiled a new “Menu of Moments” today. Priceless moments are made possible with the help of McDonald’s customers when they choose to Round-Up for RMHC and keep families together when they need each other most. Even the smallest of donations can make such a big difference to families, spending time together in a ‘home-away-from-home’. Imagine:
· Ninety-two cents: can help allow a parent to read a bedtime story to their sick child
· Forty-two cents: can help provide 10-minutes for a family to sing together
· Twenty-one cents: can help ensurefive minutes of laughter with the entire family
For families with children receiving medical treatment, it’s those moments, those minutes, those nights with each other that give them the strength and support they need.
For decades, the RMHC Donation Box program inside McDonald’s restaurants has been a convenient way for customers to donate spare change at the point of purchase, and they are not going away. As part of its continued commitment to innovation and technology, McDonald’s developed Round-Up for RMHC technology to serve as an additional donation option for customers as our society becomes increasingly cashless. The convenience and simplicity of Round-up for RMHC has been well received in restaurants where we have tested this technology, with customers already donating $2.2 million, helping to provide many priceless nights together for families across the U.S.
To learn more about Round-Up for RMHC at McDonald’s, please visit www.RMHC.org/mcdonaldsgiving
